Reebok SHFW

Reebok "The Other Side" - Shanghai Fashion Week

Creative Direction & Lighting Design

A spatial activation of reflective surfaces for Reebok’s Shangjai Fashion Week debut.


CONCEPT //:

Phntm created a “Hall of Light,” where different reflective surfaces were stimulated by beams on the dually mirrored runway.


DESIGN //:

A hypnotic 15 minute time-coded show divided into 4 visually distinct acts. Act 1: Reflection. Act 2: Gateways of Light Act 3: Geometric Patterns. Act 4: Point Light.

 

EXECUTION //:

Phtnm provided all of the onsite Show Direction, Lighting Programming and Operation.