Donda 2 Listening Experience

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A surreal NIGHT in miami.

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background

role

EVENT PRODUCER

venue

LOAN DEPOT PARK

production type

Live Event

audience

Global

date

Feb 2022

Location

Miami, Florida

Disciplines

Technical Production

Engineering

Event Management

Broadcast

In Partnership with

donda-partners
01

Kanye West announces that he is releasing Donda 2, executive produced by Future.

Ye’s announcement came in the form of two instagram posts. The first: a burning image of his childhood home on a billboard. The image of Ye’s burning home quickly became the album’s calling card.

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A follow-up post of the album’s tracklist came soon thereafter.

02

introduction

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The show continued an experience that started with shows in Atlanta and Chicago. During the Atlanta show, Ye remarried Kim Kardashian live on stage.

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Production plus was tapped by sub-global to build a 1:1 scale replica of Ye’s childhood home in Chicago, Illinois. The absence of Drake and an added focus on Ye’s childhood helped set the Donda 2 Listening Experience apart from Ye and Drake’s Free Larry Hoover concert.

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concept

Ye tapped Niklas and the Sub Global team yet again to bring the creative to life. The team concepted the burning house.

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The creative was based around the image of Ye’s childhood home floating on a giant pond.

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The show opened with the house burning and being consumed in flames. A group of 400 extras in motorcycle suits entered the field in a jaw-dropping choreographed sequence.

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The show concluded with the dark, smoldering house sitting on a smoke-laden pond.

04

show delivery

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PHNTM’s production team went to work, putting together the entire production plan in just under 22 days. PHNTM handled all technical drawings and vendor integration across the entire project.

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PHNTM integrated all departments, scenic lighting, video and special effects to bring the entire production to life.

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In partnership with FKB, FFP and Production Plus, PHNTM handled all the engineering required to build the 300,000 gallon pool, the to-scale house and the show’s massive special effects package.

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05

LIVE PERFORMANCE

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In addition to Ye himself, the evening was a star studded event of guest performances

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The evening featured The Game, Migos, Pusha T, Jack Harlow, Marilyn Manson, DaBaby, Alicia Keys, Fivo Foreign and Playboi Carti.

The incredible lineup of all-star guests created one of the most memorable live experiences in Miami to date.

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LIVE STREAM

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In under a week, PHNTM led a 120-person crew to produce a global live stream to over 6 million viewers in 22 countries. The production featured 19 cameras, a cable cam, two 60’ cranes, and multiple robotic camera systems. In addition to distribution across Amazon and Twitch, this was the first concert to ever be live-streamed directly to IMAX, thrilling 18,000 viewers in 55 theaters across the United States.

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PHNTM handled all technical integrations to make the broadcast work with IMAX Live LTN technology.

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07

STEM PLAYER

To support the renewed debut of the Stem Player, PHNTM developed a custom biometric monitoring rig that Ye wore himself on the day of the show.

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PHNTM developed a custom ableton patch configuration and took a live feed of Ye’s heartbeat to feed to theaters and streaming platforms during the pre-show.

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Donda 2 was only available via Ye’s custom Stem Player. In the lead up to the show, Ye worked with PHNTM to create a pre-show performance art piece in which the viewers were put inside of the Stem Player.

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08

CLOSING STATEMENT

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“A star studded evening that did not disappoint in spectacle. Ye’s Donda Experiences never cease to bring amaze and wonder”

- High Snobiety

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press

press

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Donda TV
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role

EVENT PRODUCER

venue

LOAN DEPOT PARK

production type

Live Event

audience

Global

date

Feb 2022

Location

Miami, Florida

Disciplines

Technical Production

Engineering

Event Management

Broadcast

In Partnership with

donda-partners

Credits

Copyright © 2022 PHNTM. All Rights Reserved.

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