AKU x WHO DECIDES WAR?

MICAH JOHNSON

wdw video cover
00:00:00   /   00:00:00

A mash-up of epic proportions.

wdw A2

background

role

CONTENT PRODUCER

venue

WHO DECIDES WAR SPRING SHOW

production type

VIRTUAL PRODUCTION

audience

WHO DECIDES WAR FANS

date

MARCH 2021

Location

LOS ANGELES, CA

Disciplines

Design

Content Creation

Video Production

Proj Mgmt

In Partnership with

WDW Partner Image
01

PHNTM aided in the bridging of minds in order to actualize a collaboration between digital artist Micah Johnson and boutique clothing brand Who Decides War (WDW?), two rising stars in their respective industries.

The creative was inspired by the renowned altar scene in Baz Luhrman’s Romeo + Juliet, with Aku playing the role of Juliet.

wdw A5
wdw A6
wdw A7

PHNTM worked to recreate the altar scene from Romeo + Juliet in Unreal Engine, with Aku playing the role of Juliet.

CLOTHES

02
wdw A8

PHNTM started with the initial Aku model as the base for the project, adorning the model with accessories later. The addition of accessories helped tease the development of Akutars, customizable Aku NFTs that would later be unveiled by Johnson.

PHNTM created intricate 3D textiles inspired by WDW? concept art. In order to accurately replicate the textures of specific material used in WDW?’s clothing design, clothing items were meticulous textured in Unreal Engine. Custom fabric simulations were developed to create the illusion that the accessories on each model were truly manipulated by wind and air in the room.

wdw A10
wdw A11
wdw A9
wdw A12
wdw A13

WDW?’s concept art and the integration of real-world neon signage helped develop the aesthetic for the entire scene. PHNTM worked hand in hand with WDW? to translate their assets into digital space. Using limited inspiration imagery, PHNTM built a digital scene in parallel with their physical production.

PHNTM developed 3D models around real-world neon signs and integrated them into the scene.

wdw A15
wdw A38
wdw A14

DESIGN

03

As the physical production came together, PHNTM was periodically provided with scenic updates. All updates were integrated into PHNTM’s Unreal Engine scene in real time.

wdw A16
wdw A17

Among the most involved scenic assets created were a series of intricate floral arrangements.

wdw A18

STORYBOARDS

04

PHNTM created detailed storyboards to test camera movement and character placement within the scene.

Storyboards allowed PHNTM to create multiple, quick iterations with the client while high-fidelity 3D assets were developed simultaneously.

wdw A20
wdw A21
wdw A22
wdw A23
wdw A19
wdw A24

PHNTM explored multiple camera movements and light event sequencing to explore different ways of revealing the scene.

wdw A25
wdw A26

STYLE FRAMES

05

Through the use of 3D lighting and rendering software, PHNTM explored different color temperatures for the scene’s lighting, in order to develop a consistent aesthetic.

wdw A27
wdw A28

To further develop a rich atmosphere, PHNTM added detailed secondary elements to the scene. These elements helped texture and inform the world of the teaser video.

Thoughtful lighting design, particle effects, smoke, and falling flower petals added a sense of movement and life.

wdw A30
wdw A30A
wdw A31
06

BTS

PHNTM’s team of modelers and animators carefully positioned and posed the Aku model, breathing additional life into the scene. The use of fabric simulations helped bridge the gap between the real world and the metaverse.

PHNTM introduced subtle character movements, fabric simulations, and secondary animation to create visual interest and a more dynamic viewer experience. Each action was carefully animated, and each component of Aku’s accessories were carefully modeled and textured. Bringing real-world textures from WDW’s clothing line into a digital space was a delicate and deliberate process.

wdw A33
wdw A34
07

FINAL DELIVERY

wdw A35

Overall, this collaboration bridged brilliant minds and introduced the world to Akutars: customizable NFTs outfitted with real-world accessories and inspiring creativity. The collaboration worked to promote the message behind Aku: one of ingenuity and exploration. This teaser video set the scene for the first of many fashion collaborations between Micah Johnson’s Aku and leading brands like WDW. PHNTM was excited to be involved in one of the first crossovers between real-world branding and the metaverse.

“So much of fashion is about vanity. Best and D’Amore, like Abloh before them, are showing that it can also be generous and values-driven. Maybe that message will translate into other realms when WDW teams up with Aku World in the metaverse.”

-Vogue Runway

08
wdw TV
image description 1
image description 2
image description 2
image description 2

Credits

Copyright © 2022 PHNTM. All Rights Reserved.

X / / 0

Y / / 0

NEXT